by JoshS | Nov 1, 2016 | Tactic Tuesday
If you are a regular reader of our articles then you know how passionate we are about the digital channel. J. Schall Consulting is a team of Millennials that believe in the digital first economy. We understand that traditional retail is still an important part of...
by JoshS | Oct 25, 2016 | Tactic Tuesday
About three weeks ago, I wrote a wildly popular article about the “Race to the Bottom” in the sports nutrition CPG industry. I attributed this effect to a “perfect storm” of an increasingly competitive landscape, especially in the digital...
by JoshS | Oct 11, 2016 | Personal Development, Tactic Tuesday
As children growing up, we said “NO” all the time. If we didn’t want to eat our vegetables…NO! If we didn’t want to cut the grass before going out…NO! Unfortunately, somewhere along our aging timeline we stopped using that word...
by JoshS | Oct 4, 2016 | Tactic Tuesday
Lets be honest, when you read that title and clicked this article, you thought I was going to teach you how to get tons of reviews on Amazon. Sorry to burst your bubble but something happened today that will make that process a whole lot harder. Amazon announced...
by JoshS | Sep 27, 2016 | Branding, Tactic Tuesday
The business advantages of direct to consumer e-commerce brands have been widely discussed over the last few years as Americans purchase more products online than we do in traditional brick-and-mortar stores. Yes, you read that sentence right old school executives!...
by JoshS | Sep 20, 2016 | Tactic Tuesday
In the last few years, I have come across three major deficiencies in the sports nutrition and fitness CPG industry; brand identity misalignment, channel conflicts, and poor project management. This is where my company focuses the majority of our efforts with our...
