Transparency is the Key Facet of Brand Equity

Transparency is the Key Facet of Brand Equity

Imagine a world where a customer can say anything they want about any experience they had with your brand and it can go viral and potentially ruin your business.  That sounds quite scary doesn’t it?  Truth is that is the world we are living in today.  In today’s...
How do you Build a Personal Brand?

How do you Build a Personal Brand?

If you are sports fans like us, you probably saw this week that ESPN reported that J.J. Watt created a personal logo to be used primarily in his Reebok sponsorship.  This might have seemed like a novel strategic move but he is not the only athlete that has done this...