Transparency is the Key Facet of Brand Equity

Transparency is the Key Facet of Brand Equity

Imagine a world where a customer can say anything they want about any experience they had with your brand and it can go viral and potentially ruin your business.  That sounds quite scary doesn’t it?  Truth is that is the world we are living in today.  In today’s...
How do you Build a Personal Brand?

How do you Build a Personal Brand?

If you are sports fans like us, you probably saw this week that ESPN reported that J.J. Watt created a personal logo to be used primarily in his Reebok sponsorship.  This might have seemed like a novel strategic move but he is not the only athlete that has done this...
2015’s Best Sports Nutrition Rebrands

2015’s Best Sports Nutrition Rebrands

Every year the sports nutrition industry goes through a metamorphosis.  One of the biggest areas companies change is with their company image or branding.  2015 was no different, as many of the industry’s biggest companies went through drastic rebranding...