by JoshS | Jun 18, 2018 | Financial, Supplement Industry News
**Video was done after the 2018Q1 Quarterly Results** Back in November 2017, Bodybuilding.com (Vitalize LLC) did something that seemed to shock much of the nutritional supplement industry. It decided to lock down its most media rich fitness programs behind a paywall...
by JoshS | Jun 18, 2018 | Sports Nutrition Business
Those of us that has been in the fitness CPG space for any considerable amount of time have had more than our fair share of protein bars. We have had some amazing protein bars and some less appealing, but they have come a LONG way since Bob Hoffman launched his...
by JoshS | May 14, 2018 | Sports Nutrition Business
*Disclaimer – I am not a stock analyst and anything stated in this article should not be construed as advice or be viewed as anything more than personal opinion. I do not own The Vitamin Shoppe ($VSI) or GNC Holdings ($GNC) and have no insider information. This...
by JoshS | May 14, 2018 | Branding, Marketing
A lifestyle is a collection of habits, attitudes, tastes, and moral standards which one aspires or is accustomed. Sounds like an ideal marketing model for building your brand, right? Maybe… In recent years, it has also become the lazy catch-all for anything...
by JoshS | May 3, 2018 | Marketing, Sports Business
Firstly, I have been on the record in saying the following about the eSports subculture: eSports will be in the Olympics one day. It will likely not look like the stationary gaming tournaments we have today but it will be taken more seriously by the IOC with the...
